
CONCEPTUAL DESIGN
Initially we define what type of brand it is, what is the customer profile that we want to focus on, where the brand is born, what are its products and/or services and the most important thing is what it wants to communicate. We always seek to understand what is the basis of the brand in order to know what is the ideal experience that we should offer through design. This initial process is carried out based on the information that the client shares with us. After this, we propose a design concept through visual references in which we show the client the design ideas in terms of distribution, color palettes, possible materials and thus define if the client feels identified with the concept for later whether to make our final design proposal. For this proposal we show the client through renderings, how the final project will look like with all the requirements and materials that were previously defined.